When it comes to doing indoor photography, you want to make sure that you get the right studio lighting. In some shots you can get away with (and make good use of) natural light. In other instances, you want the full studio effect (you can spend good money on this or do it on the cheap). You may be shooting a portrait, model, food, jewelry, items for Ebay, etc...
The sun, when at full noon is often a harsh light. In studio photography, we want to create and then soften that light. That usually involves a strobe, umbrellas, reflectors, and softboxes. You may even want a filter or two to either soften the light or change the color. Please don't forget the correct background and um er willing subjects.
Now I've shot items for Ebay while using my own custom made box (shooting light through it while filtering with see through paper) and I've done the full studio lighting thing for models. Continuous lighting is better controlled and it may suit certain subjects better than others, like jewelry. When shooting portraits, you will be shooting from eye level or slightly above. You'll not only achieve a better end result with your portrait images but the catchlights (in the eyes) will have that fancy supermarket magazine look that you see.
The bottom line is this. Studio lighting for photography can make what would otherwise be a drab image, into one that you are proud of. If you've ever thought of turning your passion into one that will put money in your pocket, I highly recommend this freelance photography guide!!!
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